Party City Buys Stake in Print Appeal

Party City Holdco, a vertically integrated party goods company in North America, said it has acquired a 60% interest in Print Appeal, a privately held maker and wholesaler of printed personalized products, based in Dallas, for $2.8 million.

Party City has agreed to buy the remaining interest over the next four to five years. “The acquisition of Print Appeal gives Party City vertical entry into a large and highly fragmented market for personalized products,” said CEO Jim Harrison. “With the growing ‘selfie’ trend and aim for individual expression, party goers, party hosts and U.S. consumers, in general, want to look unique with personalized costumes, accessories and tableware.”

Leave a Comment